Business Value of Enterprise Micro-Blogs: Empirical Study from weibo.com in Sina
نویسندگان
چکیده
The increasing use of micro-blogs as marketing tools has increased the research attention on the usage and performance of enterprise micro-blogs. Based on research on information system (IS) usage and the resource-based view (RBV) theory, this study develops a model to measure the business value of enterprise micro-blogs. The model consists of metrics on micro-blog usage, micro-blog operational performance, firm capability, and performance. Questionnaires were distributed to firms that use micro-blogs. This study collects 317 valid responses for empirical analysis. The result suggests that the extent of micro-blog usage improves the operational performance of enterprise micro-blogs directly and indirectly by increasing firm capability. The operational performance of enterprise micro-blogs significantly affects firm performance. This study reveals the mechanism of business value generation of enterprise micro-blogs and extends the stream of research that combines IS usage and the RBV theory.
منابع مشابه
Business Value of Enterprise Micro-blogging: Empirical Study from Weibo.com in Sina
The increasing use of micro-blogging as a marketing tool has increased research attention on usage and business value of enterprise micro-blogging. Based on research on information system (IS) usage and resourcebased view (RBV) theory, this study develops a model to reveal the mechanism of business value creation of enterprise micro-blogging. The model consists of metrics on micro-blogging usag...
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